2020 presents an exciting time for alarm installation companies, which continue to see strong growth and have not suffered from the DIY industry as many feared that they would. Additionally, new alarm and security technologies are now becoming more mainstream, and that means curious customers are going to be seeking out more details this year. [...]

A frequent challenge that security and alarm companies face is convincing potential customers that the value they add is worthwhile. This is particularly true in such a competitive industry where people may be looking at several similar offerings, and even truer when there's also a DIY side of the market to consider. Do you have [...]

You have probably already heard that video marketing is a big deal right now – and it's popular because it works. The latest studies show that 68% of consumers would prefer to watch a short video to learn how something works rather than read a text-based article. When consumers are asked what type of video [...]

A common question clients ask is about what's allowed when it comes to their security systems and installation. Many buyers want to know, "Can I legally put a camera here?" or, more directly, "Could I get sued successfully for this? What's my liability like?" If you're involved in the installation process, you may be wondering [...]

The global security solutions market is expected to continue to grow by double-digit percentages for the coming years. The advancements in self-monitoring home security technology have made security even better. Thanks to smarter home security systems, it's easier to get clients excited by home security. AI-powered cameras, alarms, and digital assistances make homeowners much more secure. The [...]

What’s more important to a business than acquiring a new customer? Believe it or not, it is not acquiring two customers. It is the ability to retain a customer once you have enrolled them as a client. According to customer retention statistics, it takes as much as seven times more money and effort to get [...]

A couple of years ago, your biggest marketing enemy was SEO. You didn't know what it meant let alone how it could help you grow your business. But, you added a blog to your site. You started asking for reviews. You utilized the best SEO practices based on experts' advise. It worked. Over time, your website got more [...]