How Informative Video Content Can Boost Your Security System Sales You have probably already heard that video marketing is a big deal right now – and it's popular because it works. The latest studies show that 68% of consumers would prefer to watch a short video to learn how something works rather than read a [...]

Your Clients and Their Rights: Everything Customers Should Know About Legally Installing Security Equipment A common question clients ask is about what's allowed when it comes to their security systems and installation. Many buyers want to know, "Can I legally put a camera here?" or, more directly, "Could I get sued successfully for this? What's [...]

Self-monitoring Home Security: How AI is Changing the Market The global security solutions market is expected to continue to grow by double-digit percentages for the coming years. The advancements in self-monitoring home security technology have made security even better. Thanks to smarter home security systems, it's easier to get clients excited by home security. AI-powered cameras, alarms, [...]

Customer Retention Strategies for Security Alarm Businesses What’s more important to a business than acquiring a new customer? Believe it or not, it is not acquiring two customers. It is the ability to retain a customer once you have enrolled them as a client. According to customer retention statistics, it takes as much as seven [...]

Book More Appointments in Your Neighborhood: Local SEO Strategies for Alarm Installation Companies and Contractors A couple of years ago, your biggest marketing enemy was SEO. You didn't know what it meant let alone how it could help you grow your business. But, you added a blog to your site. You started asking for reviews. You utilized [...]

Advertising Safety: How to Market Your Home Alarm Installation Company  Over 2 million home burglaries occur each year in the United States. For most homeowners, finding a way to protect their residence is a priority. If your business installs or maintains home security alarms, you will have to work hard to create a competitive edge.  [...]