Looking for a way to improve your marketing game? Marketing for beginners has never been easier when you read this guide perfect for a private investigator or process server company!
Marketing may not be on your mind if you own a private investigator or process server company, but it’s important given the growing competition. Check out this quick introduction to marketing for beginners to help your company thrive!
Marketing for Beginners: What Is Marketing?
First, you need to understand what marketing is at its core. Marketing is much more than building a website or putting up one local advertisement. It’s an on-going process that requires dedication and effort to achieve results.
Many business owners confuse marketing and promotion, but they’re not the same thing. Neither is it the actual selling of your service to potential clients.
Marketing is the prices you set compared to your competition and promotional campaigns that drum up more business. It’s how, where, and when you choose to advertise and the process of turning a potential client into a loyal one. It forms the basis of how you present your business to the world and how you interact with them once you have its attention.
Simple Marketing Strategies for Process Server Companies
Starting with even a simple marketing strategy will yield you surprising results. Here are some unique strategies for your process server company to try today.
Since you can consider the service you provide a little old school, why not try traditional marketing methods first?
Put an Advert in the Local Bar Association Newsletter
If you haven’t done so already, put an advertisement in your local bar association’s newsletter. They usually have a classifieds section where you put a small advertisement to introduce local lawyers to your business. Look at other ads for an idea of what to include in yours.
Hand Out Attractive Business Cards to Local Clerks of Court
Print up some good-looking business cards that people want to keep. They could have a nice graphic, be made of plastic, have foil stamping, or something else that makes them stand-out.
Hand out the cards in-person to the clerks of court in your surrounding areas. Sometimes a lawyer or paralegal files a lawsuit without a process server in mind and asks the clerk for a recommendation.
Buy a Copy of the Local Bar Association’s Mailing List
Every bar association has a mailing list they use to send their members updates and promotions. They offer this list to vendors for a small to a large fee depending on the association.
Use this list to start mailing advertisements like a postcard detailing your services and prices to all the names on the list. (Be aware this could be in the hundreds.) Be patient since it can take several mail pieces to hear back from a potential client.
Send Gifts with Your Logo
Another old school marketing trick is to send promotional products like candy or stress balls featuring your name and logo to law offices.
You can even set up a weekly drop-off of muffins, donuts, or bagels and put a logo sticker on the top of the box. The office members will get used to seeing your face and will more likely remember your name when choosing a process server company.
We cannot discuss modern marketing without including the digital aspect as well. Check out the below tips on online marketing for beginners.
Build an Optimized Website
If you don’t have one already, you MUST build a website and optimize it for search engines. Search engine optimization, or SEO, is how potential clients find you when using a search engine like Google or Bing. SEO encompasses many different things, but two of the most important are keywords and content.
A search engine uses keywords to connect a user’s query with your website. You want the right keywords to appear in the right places throughout your website and in blog posts. Do research to figure out what keywords potential clients use when searching for process server companies and incorporate them naturally.
Publish Informational Content on Your Blog
Another aspect of website optimization is publishing useful, informational content on your website’s blog.
If a potential client searches for an answer to a question, you want your blog to pop up with the answer. Not only does this verify your credibility, but it also encourages them to hire your company.
Be Active on Social Media
Share your content on social media to create more engagement and drive more traffic to your website. You should also use social media to directly connect with potential clients. Do this after you figure out what firms you want to contact.
Like their business page and then start interacting with their posts. When they see your name appearing in comments, they’re more likely to remember you when you approach them later with your services.
Invest in Google Ads and Facebook Ads
Writing a great ad that catches attention and makes readers want to click is key to a successful ad campaign. A poorly written ad does not give the same return on investment, so take the time to do it right.
Minimize Risks by Protecting Your Business and Employees
You’ve survived this guide to marketing for beginners. Now you should have a better understanding of what marketing is and what it isn’t. Take some of these unique ideas to market your process server company.
Your business provides an important service for both the legal system and the public. However, the job does come with its risks and you never know when a recipient may put one of your employees in a dangerous situation.
If your employees face risk, so does your business. How do you keep them both protected?
By signing up for personalized insurance through El Dorado Insurance Agency, Inc. With more than 50 years of experience, our insurance experts know how to keep your business and your employees protected. Fill out our online quote to find the perfect insurance solution for your private investigator or process server business today!