Over 2 million home burglaries occur each year in the United States. For most homeowners, finding a way to protect their residence is a priority. If your business installs or maintains home security alarms, you will have to work hard to create a competitive edge.
Homeowners have tons of options when it comes to who they can hire to install one of these systems. Rather than letting the competition gain the lion’s share of the market, you need to devise a winning marketing plan. Having an online presence is essential for any small business trying to compete in the modern age.
Letting potential customers know how your alarm installation services differ from other companies is just the tip of the iceberg when it comes to educating them. Using the power of the Internet is the best way to reach a large audience with your message.
The following are some of the things you need to think about when trying to adequately market your home alarm installation business.
A Great Looking Website is Essential for Any Home Alarm Installation Company
Your website is your company’s digital front door, and one of the best ways to make a first impression on potential customers. Some alarm companies make the mistake of cutting corners to save money on the development of a new website. If your website looks like it was built by a novice or does not offer the content and information customers expect to find in visiting an alarm company website, it could give consumers the wrong idea about the quality of the installation services you provide.
Allowing professionals to build a state-of-the-art website is a good idea. When having your website designed, you need to make sure it is responsive. With all the mobile traffic your website will receive, you want to ensure users have a good experience.
Failing to make the new website mobile-friendly may alienate a large portion of your audience. With the right professional help, bringing your vision of the perfect website to life will be easy.
Don’t Forget the Basics
Some business owners get so wrapped up in the look of their website that they forget about adding basic information. If there is no contact information on your new website, you will find it difficult to generate quality leads.
Before your new website is launched, you need to test it thoroughly to ensure it is both informative and easy to use. Rushing to release a website for your home security business can be disastrous.
If your website loads slowly or lacks basic information, it may drive a potential customer away. Testing and optimizing your new website before release is definitely worth the extra time and effort. Remember, this is your chance to make a great first impression!
Adding a Blog to Your New Website is Vital
Once you have a new website in place, you need to work on driving traffic to it. One of the best ways to accomplish this is by starting a blog and posting content on a regular basis.
Instead of trying to cover any and every topic on your blog, work on keeping it security related. Doing this will help you avoid controversy while providing your audience with the information they are seeking.
Posting on a weekly basis will keep both your audience and search engines like Google interested in your website. If you don’t have the time or the talent to write these blogs, hiring professionals to help you out is a good idea. A professional content writer can help you find your company’s voice.
Use Video to Show Off the Products You Carry
Informing the general public about the home security products you carry is important. Without this information, a homeowner will have a hard time determining if your company can meet their needs.
Instead of publishing lengthy blogs detailing the features of a specific security system, consider providing this information via a well-produced video where you can show and tell more about the differences while engaging your prospective customers. Modern consumers are more likely to sit and watch a three to four-minute video compared to reading a long blog.
For best results, work with an experienced professional equipped with the right camera and lighting to show you and your products’ best sides. Videographers can help you draft a video script beforehand. Once produced, post your videos on the homepage of your website to ensure new visitors see and engage with them right away.
The Power of Landing Pages
Do you have specific products or services you are trying to draw attention to? Using landing pages on your website is a great way to accomplish this goal.
Landing pages allow you to highlight one product’s specific features. When creating these landing pages, be sure to include things like high-quality images, videos, and calls to action to engage interest and drive the user to transact.
A call–to–action provides consumers with information about the action you want them to take next. Typically, these actions will be signing up for a newsletter, taking advantage of an online coupon or scheduling a consultation. Optimizing your landing pages with the relevant and popular keywords will help to ensure consumers find them when using search engines like Google.
Get Personal with the Help of Social Media
Today, social media has become a standard communication tool and is preferred by billions of people when shopping for new services or products. Many want to buy from a reputable company they can trust, and one of the best ways to build trust is to supply reliable, accurate information and to humanize your security company. Being active on social media is a step in the right direction to addressing both.
The posts you make on social media should be a mix of industry-related news stories and sales promotions. Posting on sites like Twitter or Instagram daily is another great way to increase brand awareness.
Don’t Be Afraid to Ask for Help from the Pros
Growing your alarm installation business with the help of the Internet takes time. Working with an experienced marketing agency can help you avoid mistakes along the way.
Protecting Your Investments
As your business continues to grow, you want to protect it and the time, money and effort you’ve made building it. You also want to protect your employees and company from potential, unforeseeable risks that may occur on the job and can lead to unexpected costs. Having the right insurance coverage is key.
There are several policy options available on the market, but none of them are backed by over 50 years’ experience in the industry – except with El Dorado Insurance. Ask us about the alarm company-specific policies we offer, and we will be happy to help you find the right coverage for your business needs.