If you’re an alarm installation company then you may wonder what criteria your potential customers use to select a company like yours. Here, we will take a look at the most important attributes that most customers seek.
There are more than one million home invasions each year.
Thieves often use social media accounts to target potential homes and business, and will track the owner’s movements to plan the perfect time to strike.
As a professional burglar alarm installation company, these statistics are more than familiar to you.
Ultimately, you want to provide the best possible services and products to your customers. You want them to feel safe in their homes or in their businesses.
But, if you provide home alarm installation, it can be difficult to know what features your customers expect. You may wonder: What makes a customer choose you over your competitor? What are the latest developments and trends in the security industry that you should know and be prepared to address?
Keep reading to learn more about the kinds of equipment and services every quality security company should have to be competitive in this unsecure world.
1. Security Systems That Are Compatible with Smart Phones
First and foremost, today’s client is looking for a burglar alarm installation company that offers security products compatible with smartphone devices. Apps are no longer a nice-to-have option. Consumers and business owners expect them as a standard. Why?
Convenience, first. Peace of mind, second. People want to be able to turn their alarm on or off when they’re on the go. They also want to be able to remotely access a live stream of their front door security cameras, or any other security cameras they’ve installed.
They want to be able to access that live feed 24/7, from anywhere.
They also want security systems that send them an alert or notification for certain activities like when someone is at their front door or crosses a boundary on their property. Not only do they want to be able to see who is at their door, but nowadays they will want to communicate with the visitor.
You need to be sure that you have the capabilities and the products on hand to help clients who are looking for smart alarm and other security systems.
2. How Your Installation Process Works
It’s important for you to keep in mind that many people call a professional security installer because they have just been the victim of a home invasion or robbery.
They may also reach out to you in response to a series of robberies or security issues in their neighborhood.
As such, for many home and business owners, one of the main priorities is trying to find a company that can complete a security alarm installation as quickly as possible.
They also want to know that your team is highly trained, experienced, and that you have some sort of warranty attached to the products.
They will also be interested in learning how you evaluate your employees for trustworthiness, such as what kind of background checks do you run on your employees. Remember that many people contact security installation companies in a moment of fear.
You need to be able to quickly ease their worry and assure them that you’ll be able to install the right system for their needs as soon as possible.
3. A Variety of Security Products
As a professional alarm installation company, you also need to ensure that you’re able to offer as many different security products as you can. Think beyond the basic alarm system – what else can you offer? What else would they want? For example, what about dummy cameras? What about motion detector systems? What about electronic doorbells and things of that nature? Are there other smart products that can accompany or enhance their security, like smart home light timers when they will be away on vacation?
Remember that the more products you can offer, the more likely you will close a sale. You can also reassure owners that they truly have every aspect of their home or business security covered.
Talk to them about their safety priorities, why they want an alarm and inquire if any recent incidents have occurred in their neighborhood.
Asking all the right questions will help you to connect with them and offer the right products to meet their needs for security – and peace of mind.
4. Excellent Client Reviews and Recommendations
Last, but certainly not least, we urge you be sure that you have excellent recommendations, testimonials and references from your past and current clients.
This means that you should update a testimonials section on your website every six months. It offers the perfect place to feature snippets from customers who are (more than) satisfied with your services.
References are essential for those clients who want to call and speak to customers or business owners who have worked with your directly.
Also, be sure to claim your listings on any third-party review websites. Then, take the time to engage with your reviewers there. Even if people don’t always have the nicest things to say, reach out to them and ask what you can do to rectify the situation.
Above all, make sure that you keep your responses as measured and calm as is possible. You don’t want to get a reputation for being aggressive.
What Else Should Your Burglar Alarm Installation Company Have?
While things like smart alarm systems and excellent references are important, you might also want to consider protecting your company by investing in insurance for your alarm company. That way, you are protected against lawsuits and other potential problems that can and may happen during installation projects.
Do you have questions or want to learn more about how insurance for your alarm system company works? Contact us at your convenience, and we will be happy to help.