BYOD or "Bring Your Own Device" received a lot of popularity in the last decade. Basically, it's a policy that allows employees to bring their own phones to work and use them for work-related activities – an important ability in today's app-dominated world. But is a BYOD policy possible for a security guard company? What [...]
2020 presents an exciting time for alarm installation companies, which continue to see strong growth and have not suffered from the DIY industry as many feared that they would. Additionally, new alarm and security technologies are now becoming more mainstream, and that means curious customers are going to be seeking out more details this year. [...]
In 2020 and beyond, the private investigation market looks like it will grow increasingly competitive – but that doesn't mean there isn't any room for growth, too. Several segments of the industry are expected to see new growth as market forces shift. PI companies that look toward expansion and diversification can expect to find many [...]
A frequent challenge that security and alarm companies face is convincing potential customers that the value they add is worthwhile. This is particularly true in such a competitive industry where people may be looking at several similar offerings, and even truer when there's also a DIY side of the market to consider. Do you have [...]
Looking to pick up more clients for your security guard company? Finding the right places to advertise your business should be a top priority – and it can be more complicated than just taking out an ad in the Yellow Pages. In today's competitive security industry, advertising in the right places is more important than [...]
There are two common ways that private investigators acquire more clients: Through an attorney that hires them for a particular case that they have taken, or through an independent customer that is seeking a personal PI service. When dealing with attorney relationships, matters of confidentiality and sensitive discussion topics aren't usually a problem. Both sides [...]
Learn how to increase your alarm company's service revenue using smart strategies and marketing. This guide shares quite a few MRR marketing and sales tactics. Is your alarm company losing monthly revenue? Have you hit a revenue plateau? As with any business, it's essential that you know how to increase your revenue for your alarm [...]
Creating trust is key for PI companies, more even than other types of brands. The most trusted content comes from other people or business with the right experience: This is called "social proof," because it comes from outside the business's own marketing efforts and proves that they are trustworthy. One of the most effective types [...]
Guard managers need to be more selective than ever before in a market where industry demands and available applicants don't always match up. An attitude of "hiring whoever is next in line" won't work with today's security needs and new technology. If it's been a while since you have updated your hiring process, now is [...]
You have probably already heard that video marketing is a big deal right now – and it's popular because it works. The latest studies show that 68% of consumers would prefer to watch a short video to learn how something works rather than read a text-based article. When consumers are asked what type of video [...]
